Ever since I got to Melbourne, my eating habits got worse and worse.
Not enough time, between everything I had going on.
MY WEEK, IDEALLY
21 / 21 MEALS
๐ Uni assignments
๐ ๏ธ Side projects
๐ผ Freelance work
The why, pt 2
"Take care of your health. Eat properly. Eat three times a day."
I could never follow through.
โฑ๏ธ No time
๐ No plan for my spending
Are you eating properly? ๐ฅบ
Eat three times a day.
Take care of your health, okay?
The why, pt 3
It reflected on everything I do.
Whenever I was hungry, I wouldn't find the energy to cook. Then I'd lose focus, and couldn't do any of my work properly.
๐ฉ I'm hungry
๐๏ธ No energy to cookzzz
๐ตโ๐ซ Lose focus
๐ Work suffers
SoThe who
That's where Stretch came from.
To make my own life easier: eat well, eat healthy, and save money.
Then I realised how many more uni students were dealing with the same thing.
The who, pt 2
It's not just me.
0%
of uni students surveyed were food insecure in 2024.
Up from 42% just two years earlier.
EACH PLATE = 1 IN 100 STUDENTS
27%
often skip meals or go without food. Up from 17%.
1 in 7
regularly go without food or other necessities because they can't afford it.
+29%
students' basic living costs since 2021, ahead of 24% inflation.
Sources: University of Tasmania student surveys 2022 & 2024, 1,600+ students (53%, 27%) ยท Universities Australia Student Finances Survey, 18,500+ students (1 in 7) ยท Universities Australia, 2026 (+29%)
The who, pt 3
And it's not just students.
It's for anyone who'd rather spend less time, money and headspace on what to eat every day.
๐
Students working part-timeMaking a living between classes and shifts.
๐ผ
Working professionalsWho value their time and peace of mind.
๐
Anyone saving a littleWho wants life just a little easier.
The what
Eat well, eat what you love, and stop worrying about what's for dinner.
๐ฅEat well
๐Eat what you love
๐งWorry less
ALL ON A BUDGET YOU CHOOSE.
The how
It's pretty simple.
1Where's home
2A weekly food budget
3How you eat: diet, faith and allergies
4How you cook, and your kitchen gear
5The food you love
6What's already in your kitchen
7Meals out each week
AppleGoogleNo account until your first week is ready.
Meet Tile
Our mascot. And an AI agent.
Tile invents a deck of dishes just for you. Swipe right on what you like, swipe left on what you don't.
just like a dating app ๐
How Tile gets you
Every swipe teaches Tile your taste.
Behind the scenes
Then Tile does the research, live.
It searches the shops and menus near you, reads the pages, and plans with the prices it finds. All based on you.
Planning your week
Then
Tile plans your whole week.
๐ฝ๏ธ Three meals a day, seven days
๐ฉโ๐ณ Cook once, eat twice, and a night or two out
๐ฐ All inside your budget
and a new one every week.
๐ Swap a meal๐ Swipe a new deck๐ Rebuild the week
10 to 16 Nov
YOUR WEEK$000
$70.00 to spare
Sri Lankan comfort, Sichuan heat and two nights out
What to buy, and how to cook it
A receipt for every shop. A recipe for every meal.
Asian Grocer Glenferrie
๐
Coles Hawthorn
Subtotal$25.35
DONE
๐
Sri Lankan dhal with coconut sambol
Thursday dinner ยท Cook, 35 min$4.20
*Make double: it's tomorrow's lunch.
YouTubeGoogle๐ Swap this meal
Through the week
Tile keeps up with your week.
A nudge on shop day, before you cook and before food turns. Then a quick "how was dinner?" that shapes next week.
6:12
Tuesday 10 November
๐
How was dinner?Gochujang butter pasta
โค๏ธ Yumโ NahDidn't cook it
โฐ Took too long๐ธ Cost too much๐ Didn't like it
NAH
Changed for you
*Weeknight dinners under 25 minutes, since Tuesday's pasta took too long.
The product
What's in Stretch today, and what isn't.
IN STRETCHLive on iPhone (beta), Android and web
Onboarding in seven steps, no account needed
A deck of 12 dishes Tile invents for you
Your first week free, then save it with Apple or Google
Live research: real shops, products, places and menus
Three meals a day for seven days, inside your budget
Recipes with amounts, a tip, the method and sources
Swap one meal, rebuild the week, swipe a new deck
A receipt for every shop that you tick off
A pantry that knows what's fresh and what's staple
Reminders written for your week (phone apps)
"How was dinner?" check-ins that shape next week
A new week every week, on its own (with an account)
NOT IN STRETCH
A map of places nearbyRemoved in November
Chatting with TileRemoved in the rebuild
Deal feeds like EatClubReplaced by live research
Ordering delivery for youConcept
Voice modeConcept
A paid planPlanned
App Store and Google PlayiPhone is a TestFlight beta, Android a direct download
The proof
Where it stands today.
๐Since October
Rebuilt around one AI agent that researches live, not nightly scraping
Redesigned as a zine: paper, ink, stickers and a livelier Tile
Try it first: no account until your first week is ready
Added meal swaps, dinner check-ins, reminders and a pantry
Took out the map and chat to keep it focused
๐First four weeks
0devices tried it
0weeks planned
0dishes swiped
14 October to 9 November, from Stretch's own product metrics.
๐ ๏ธStill needs work
Bringing people back every week
A week takes about four minutes to research
App Store and Google Play releases
More smaller grocers and local shops
REAL everything up to here
CONCEPT what's next: not built yet, and labelled that way
CONCEPT ยท NOT BUILT YET
What's next
The central hub for planning your meals.
Connected to more stores, smaller shops, restaurants, and delivery apps.
CONCEPT ยท NOT BUILT YET
Imagine this
Friday night. You just want to relax at home.
YOUR WEEK ยท FRIDAY DINNER
๐
Butter chicken from the curry place down the road
$14โ inside your budget
โ
TILE ยท 6:30PM
It's Friday night. Want me to order dinner from your plan?
Yes pleaseNot tonight
โ
ON YOUR BEHALF
Ordered.
Arriving 7:40pm
๐ต
๐ช
๐๏ธDinner's at the door.
Business model
Always a free tier.
Eventually, a small monthly subscription that's worth a cup of coffee.
FREE
FOREVER
Everything in Stretch today
๐ Swipe decks of dishes made for you
๐๏ธ A new week, every week
๐ Meal swaps and rebuilds
๐งพ Recipes, receipts and reminders
โ A CUP OF COFFEE A MONTH ยท PLANNED
Everything, plus
๐ Expanded sources: more stores, more deals
Connects to Uber Eats, DoorDash and more
๐๏ธ Voice mode: just talk to Tile
๐ง More useful AI features
The aim
Make life just a little easier for everyone.
plan your meals. eat well. keep your wallet happy.
Try it tonight.
getstretch.app
IPHONE BETA ยท ANDROID ยท WEB
Thank you. ยท Sidhaarth Krishnan
โ โ or click to move on ยท F fullscreen ยท P presenter ยท N notes
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