stretch
hey, I'm your food budget
Eat well.
Spend less.
YOUR WEEK$6420
๐Ÿ›
ON SPECIAL
๐ŸฅŸ
Sidhaarth Krishnan
The why
Ever since I got to Melbourne, my eating habits got worse and worse.
Not enough time, between everything I had going on.
MY WEEK, IDEALLY
21 / 21 MEALS
๐Ÿ“š Uni assignments
๐Ÿ› ๏ธ Side projects
๐Ÿ’ผ Freelance work
The why, pt 2
"Take care of your health. Eat properly. Eat three times a day."
I could never follow through.
โฑ๏ธ No time
๐Ÿ‘› No plan for my spending
Are you eating properly? ๐Ÿฅบ
Eat three times a day.
Take care of your health, okay?
The why, pt 3
It reflected on everything I do.
Whenever I was hungry, I wouldn't find the energy to cook. Then I'd lose focus, and couldn't do any of my work properly.
๐Ÿ˜ฉ I'm hungry
๐Ÿ›‹๏ธ No energy to cookzzz
๐Ÿ˜ตโ€๐Ÿ’ซ Lose focus
๐Ÿ“‰ Work suffers
SoThe who
That's where Stretch came from.
To make my own life easier: eat well, eat healthy, and save money.
Then I realised how many more uni students were dealing with the same thing.
The who, pt 2
It's not just me.
0%
of uni students surveyed were food insecure in 2024.
Up from 42% just two years earlier.
EACH PLATE = 1 IN 100 STUDENTS
27%
often skip meals or go without food. Up from 17%.
1 in 7
regularly go without food or other necessities because they can't afford it.
+29%
students' basic living costs since 2021, ahead of 24% inflation.
Sources: University of Tasmania student surveys 2022 & 2024, 1,600+ students (53%, 27%) ยท Universities Australia Student Finances Survey, 18,500+ students (1 in 7) ยท Universities Australia, 2026 (+29%)
The who, pt 3
And it's not just students.
It's for anyone who'd rather spend less time, money and headspace on what to eat every day.
๐ŸŽ“
Students working part-timeMaking a living between classes and shifts.
๐Ÿ’ผ
Working professionalsWho value their time and peace of mind.
๐Ÿ‘›
Anyone saving a littleWho wants life just a little easier.
The what
Eat well, eat what you love, and stop worrying about what's for dinner.
๐Ÿฅ—Eat well
๐Ÿ˜‹Eat what you love
๐Ÿง˜Worry less
ALL ON A BUDGET
YOU CHOOSE.
The how
It's pretty simple.
  1. 1Where's home
  2. 2A weekly food budget
  3. 3How you eat: diet, faith and allergies
  4. 4How you cook, and your kitchen gear
  5. 5The food you love
  6. 6What's already in your kitchen
  7. 7Meals out each week
Apple Google No account until your first week is ready.
Meet Tile
Our mascot. And an AI agent.
Tile invents a deck of dishes just for you. Swipe right on what you like, swipe left on what you don't.
just like a dating app ๐Ÿ˜‰
How Tile gets you
Every swipe teaches Tile your taste.
Behind the scenes
Then Tile does the research, live.
It searches the shops and menus near you, reads the pages, and plans with the prices it finds. All based on you.
Planning your week
    Then
    Tile plans your whole week.
    ๐Ÿฝ๏ธ Three meals a day, seven days
    ๐Ÿ‘ฉโ€๐Ÿณ Cook once, eat twice, and a night or two out
    ๐Ÿ’ฐ All inside your budget
    and a new one every week.
    ๐Ÿ”„ Swap a meal ๐Ÿƒ Swipe a new deck ๐Ÿ” Rebuild the week
    10 to 16 Nov
    YOUR WEEK$000
    $70.00 to spare
    Sri Lankan comfort, Sichuan heat and two nights out
    What to buy, and how to cook it
    A receipt for every shop. A recipe for every meal.
    Asian Grocer Glenferrie
    ๐Ÿ›’
    Coles Hawthorn
    Subtotal$25.35
    DONE
    ๐Ÿ›
    Sri Lankan dhal with coconut sambol
    Thursday dinner ยท Cook, 35 min$4.20
    *Make double: it's tomorrow's lunch.
    YouTubeGoogle๐Ÿ”„ Swap this meal
    Through the week
    Tile keeps up with your week.
    A nudge on shop day, before you cook and before food turns. Then a quick "how was dinner?" that shapes next week.
    6:12
    Tuesday 10 November
    ๐Ÿ
    How was dinner?Gochujang butter pasta
    โค๏ธ Yumโœ• NahDidn't cook it
    โฐ Took too long๐Ÿ’ธ Cost too much๐Ÿ˜– Didn't like it
    NAH
    Changed for you
    *Weeknight dinners under 25 minutes, since Tuesday's pasta took too long.
    The product
    What's in Stretch today, and what isn't.
    IN STRETCHLive on iPhone (beta), Android and web
    • Onboarding in seven steps, no account needed
    • A deck of 12 dishes Tile invents for you
    • Your first week free, then save it with Apple or Google
    • Live research: real shops, products, places and menus
    • Three meals a day for seven days, inside your budget
    • Recipes with amounts, a tip, the method and sources
    • Swap one meal, rebuild the week, swipe a new deck
    • A receipt for every shop that you tick off
    • A pantry that knows what's fresh and what's staple
    • Reminders written for your week (phone apps)
    • "How was dinner?" check-ins that shape next week
    • A new week every week, on its own (with an account)
    NOT IN STRETCH
    • A map of places nearbyRemoved in November
    • Chatting with TileRemoved in the rebuild
    • Deal feeds like EatClubReplaced by live research
    • Ordering delivery for youConcept
    • Voice modeConcept
    • A paid planPlanned
    • App Store and Google PlayiPhone is a TestFlight beta, Android a direct download
    The proof
    Where it stands today.
    ๐Ÿ”Since October
    • Rebuilt around one AI agent that researches live, not nightly scraping
    • Redesigned as a zine: paper, ink, stickers and a livelier Tile
    • Try it first: no account until your first week is ready
    • Added meal swaps, dinner check-ins, reminders and a pantry
    • Took out the map and chat to keep it focused
    ๐Ÿ“ˆFirst four weeks
    0devices tried it
    0weeks planned
    0dishes swiped
    14 October to 9 November, from Stretch's own product metrics.
    ๐Ÿ› ๏ธStill needs work
    • Bringing people back every week
    • A week takes about four minutes to research
    • App Store and Google Play releases
    • More smaller grocers and local shops
    REAL everything up to here CONCEPT what's next: not built yet, and labelled that way
    CONCEPT ยท NOT BUILT YET
    What's next
    The central hub for planning your meals.
    Connected to more stores, smaller shops, restaurants, and delivery apps.
    CONCEPT ยท NOT BUILT YET
    Imagine this
    Friday night. You just want to relax at home.
    YOUR WEEK ยท FRIDAY DINNER
    ๐Ÿ›
    Butter chicken
    from the curry place down the road
    $14โœ“ inside your budget
    โ†’
    TILE ยท 6:30PM
    It's Friday night. Want me to order dinner from your plan?
    Yes pleaseNot tonight
    โ†’
    ON YOUR BEHALF
    Ordered.
    Arriving 7:40pm
    ๐Ÿ›ต
    ๐Ÿšช
    ๐Ÿ›‹๏ธDinner's at the door.
    Business model
    Always a free tier.
    Eventually, a small monthly subscription that's worth a cup of coffee.
    FREE
    FOREVER
    Everything in Stretch today
    • ๐Ÿƒ Swipe decks of dishes made for you
    • ๐Ÿ—“๏ธ A new week, every week
    • ๐Ÿ”„ Meal swaps and rebuilds
    • ๐Ÿงพ Recipes, receipts and reminders
    โ‰ˆ A CUP OF COFFEE A MONTH ยท PLANNED
    Everything, plus
    • ๐Ÿ›’ Expanded sources: more stores, more deals
    • Connects to Uber Eats, DoorDash and more
    • ๐ŸŽ™๏ธ Voice mode: just talk to Tile
    • ๐Ÿง  More useful AI features
    The aim
    Make life just a little easier for everyone.
    plan your meals. eat well. keep your wallet happy.
    Try it tonight.
    getstretch.app
    IPHONE BETA ยท ANDROID ยท WEB
    Thank you. ยท Sidhaarth Krishnan
    โ† โ†’ or click to move on ยท F fullscreen ยท P presenter ยท N notes
    Turn your phone sideways for the full deck

    0:00
    โ† โ†’ or clicker ยท same deck in the other window follows along